Privacy Policy
This Privacy Policy explains how Chicken Run (“we”, “us”, or “our”) collects, processes, and protects personal data of users who access or use chickenrundemo.co.uk (the “Website”). We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and applicable gambling regulations.
Introduction
At Chicken Run, protecting your personal data is a priority. We handle sensitive information such as identity details, payment data, and gaming activity responsibly and transparently. Our goal is to ensure that players enjoy a safe and secure online gambling experience while maintaining full control over their personal information.
Data Controller Information
Chicken Run is the data controller responsible for determining the purposes and means of processing your personal data. For any privacy-related inquiries, you may contact our dedicated privacy team via the support channels provided on the Website. We are committed to responding promptly to all queries in line with UK data protection laws.
Types of Data We Collect
We collect personal data such as your full name, date of birth, residential address, email address, and phone number. Verification data may also include copies of identification documents required to confirm age and identity.
Technical data includes your IP address, device type, operating system, browser type, session logs, and cookies. Gaming data consists of your game history, betting patterns, winnings and losses, bonus usage, and responsible gambling indicators.
Financial information is also collected, including details of deposits, withdrawals, and payment methods to comply with anti-money laundering and fraud prevention regulations.
How We Collect Data
Personal data is collected directly when you register, update account details, contact support, or participate in promotions. Identity and financial verification data are collected through secure forms.
We also collect information automatically using cookies, analytics tools, and server logs to understand user interactions, improve the Website, and monitor for suspicious activity.
Third-party sources, such as payment processors, identity verification agencies, fraud prevention services, and publicly available data, may provide additional information to assist in compliance and security.
Purposes and Legal Basis for Processing
We process personal data to provide our services, manage accounts, process transactions, and comply with legal obligations. Our processing is based on:
- Contractual necessity: managing your account and delivering services.
- Legal obligations: regulatory compliance, AML, and fraud prevention.
- Legitimate interests: system security, service improvement, analytics, and promotional evaluation.
- Consent: marketing communications and non-essential cookies.
How We Use Your Data
Your data is used to manage your account, verify age and identity, process deposits and withdrawals, and enable gameplay. We monitor play for fairness, security, and responsible gambling. Customer support uses your data to resolve queries, and marketing uses it to send promotional offers where consent is given. Regulatory compliance requires us to report certain activities and provide information to authorities.
Data Sharing and Third Parties
We may share your data with approved third-party service providers, including payment processors, identity verification services, fraud prevention agencies, IT providers, and marketing partners. All third parties are contractually bound to process data securely and only for the purposes we specify.
We also share data with regulators, licensing authorities, or law enforcement where legally required. We do not sell personal data for marketing purposes.
International Data Transfers
Where necessary, your personal data may be transferred outside the United Kingdom. Transfers are safeguarded using UK-approved Standard Contractual Clauses, adequacy decisions, or other legal mechanisms to ensure your data is protected at the same standard as under UK law.
Data Retention Periods
Data is retained only as long as necessary for the purposes collected and to comply with legal, regulatory, and financial requirements. Account, transaction, and verification data may be kept for several years post-account closure to comply with AML and gambling regulations. Data no longer needed is securely deleted or anonymized.
Your Rights Under GDPR
Under the UK GDPR, you have rights including access, rectification, erasure, restriction, objection, and data portability. You can exercise these rights by contacting our support team. Requests will be verified for identity and handled within statutory timeframes.
Cookies and Tracking
We use cookies and similar technologies to ensure website functionality, remember preferences, analyze traffic, and improve user experience. Some cookies are essential, while others are for analytics or marketing purposes. Users can manage cookie settings through the Website tools or browser preferences.
Data Security Measures
We implement technical and organizational measures to protect your data, including encryption, secure servers, access controls, staff training, and monitoring. While we take data protection seriously, no system is completely immune to risk, and we encourage users to protect their login credentials.
Policy Updates
We may update this Privacy Policy to reflect legal, technological, or operational changes. Updates will be published on the Website, and significant changes may be communicated via email or notifications. Continued use of the Website after updates constitutes acceptance.
Contact and Complaints
For any questions or complaints about your personal data, you may contact our privacy team via the support channels on the Website. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data rights have been infringed. We are committed to cooperating fully with data protection authorities and resolving complaints fairly.